A Message from Bill and Hiba: Returning to our Roots with Fire Equipment Solutions

WFR Wholesale Fire and Rescue has been faithfully serving our customer’s needs for over 30 years. Today, we want to reach out to our customers and reaffirm our commitment to the fire industry in delivering honest, reliable and consistent service.  

This week, Pierce will announce a new partnership for Western Canada. This means we can no longer be your Pierce solution company. However, we want to assure our customers, friends and colleagues that WFR’s dedication to the fire industry is unwavering and we will continue to support your equipment and service needs. We are committed to continue to bring you the best brands in fire equipment, to manufacture the best quality rapid response and bush buggy products, as well as provide you with both truck and equipment servicing for all your department needs.

We are committed to working with our partners to ensure a smooth transition to any of our affected customers. WFR was founded to fill a need and became a dedicated supplier of firefighting equipment to the fire industry, and today we continue to focus on those efforts and ensure we are delivering on the promise to supply the best possible equipment that would improve the safety of our firefighters while they fight to save lives and property.

As we enter into WFR’s next chapter, we are looking forward to returning to our roots and reinforcing our commitment to the fire industry as the resource that is dedicated to finding you solutions.


Bill Allen & Hiba Hodges
CEO & President
\WFR Wholesale Fire & Rescue Ltd.

If you have any further questions or concerns, please feel free to contact WFR at 1-800-561-0400 or mgmt@wfrfire.com

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