NEWS


Holiday Hours and Wishes

December 2017

Please be advised that our office will be closed December MORE…



Introducing GearGrid

December 2017

GearGrid solves a wide spectrum of storage challenges with their high quality, durable products MORE…



Put Our Best to the Test

October 2017

Evaluate our Head-to-Toe package against your current gear and take advantage of these special introductory offers. MORE…



Introducing TECGEN71 Outer Shell

August 2017

As an industry, we have been trained to think that you have to sacrifice TPP in order to achieve maximum THL. We are offering a solution contrary to that conventional thinking. MORE…



We Are WFR Video Series: Innovation

August 2017

Products and technology are constantly changing and evolving in this industry. Working with you to find solutions is interesting, engaging, and gives us purpose. Listen to some thoughts on where the industry is going… MORE…



A Message from Bill and Hiba: Returning to our Roots with Fire Equipment Solutions

July 2017

WFR Wholesale Fire and Rescue has been faithfully serving our customer’s needs for over 30 years. Today, we want to reach out to our customers and reaffirm our commitment to the fire industry in delivering honest, reliable and consistent service. MORE…



We Are WFR Video Series: Family

July 2017

From learning your needs, to finding equipment to fill those needs, and to the servicing of those products upkeep, that process makes you and your department feel like family. And we are happy to hear you feel the same way. MORE…



New Sales Representative for Lower Mainland & Interior BC

July 2017

WFR is committed to providing you equipment sales and service. We are thrilled to introduce a new (but familiar) face to you in providing that support: Alan Beres. MORE…



We Are WFR Video Series: Community

June 2017

We are proud to be a part this industry that is so much about community and camaraderie. Without this community, we wouldn’t be who or where we are today – that is why it is so important to us to give back and support those in our community. MORE…



Introducing the Fire-Dex Interceptor Package™

May 2017

This package features PPE to combat both the number one (Cancer) and number two (Heat Stress and Cardiac Fatigue) causes of firefighting related deaths. Bundled together in one economical package, this trifecta is the best defense for firefighter health. MORE…



What's New from FDIC 2017

May 2017

Didn't attend FDIC or want to re-live it the experience? We can help! We have your list of all that was released  and unveiled at this years' conference from Pierce Manufacturing, Bullard, Task Force Tips, and Fire-Dex! MORE…



Bullard Introduces XT Series of Imagers

May 2017

All new from Bullard, get the scoop on their new XT Series of Thermal Imagers, including the NFPA approved NXT. MORE…



We Are WFR Video Series: Equipment

May 2017

Over WFR's past 30 years, we have expanded our offerings to give you exactly what you need and have been by your side every step of the way. We are excited to introduce you to our new video series "We Are WFR" that showcases all aspects of what WFR means to us, and more importantly, to you. MORE…



Your Guide for FDIC 2017

April 2017

To make sure you are fully prepared for your trip to Indianapolis, whether it's your first or 10th time attending the conference, we have outlined a go-to guide for you to make the most out of your trip MORE…



Thank You for 30 Years in Business: VIDEO

April 2017

On April 1, 2016, WFR officially reached 30 years in business. As our year-long celebration comes to a close, we want to thank you once more for helping us reach this incredible milestone. We couldn't have done it without your support. Click the link to watch a highlight video of our 30th year celebrations... you might even see yourself! MORE…



The Importance of Being Prepared: Part Two

April 2017

Read the conclusion to WFR's discussion with Regional Municipality of Wood Buffalo's Fire Chief, Jody Butz, on the importance of being prepared for forestry season. MORE…



The Importance of Being Prepared: Part One

March 2017

With forestry season approaching, we sat down with the newly appointed Fire Chief for the Regional Municipality of Wood Bufflao, Jody Butz, to talk about last years historic Fort McMurray wildfire and the importance of being prepared. MORE…



Special Offer on Frontier Inferno Rubber Boots

February 2017

Buy four pairs of the new Frontier Interno Rubber Boots and receive one pair free! Promotion runs until March 31st, 2017. MORE…



Firefighter Cancer Prevention: What YOU can do NOW

February 2017

The traditional days of proudly coming home, covered in soot and smelling like smoke to show off your hard days work as a firefighter, are over – or at least they should be. MORE…



Coming Soon: Build Your Own Skid Package with WFR

February 2017

Using our new online tool scheduled to launch next month, choose your options to suit your needs using our skip logic form, to design your own high-quality package with WFR the way you need it. MORE…



Special Offers on Ultimate Edge Turnout Gear

January 2017

Buy two sets of the all-new Ultimate Edge or Traditional Edge Turnout Gear Spec and WFR will pay for HALF your order! Or buy any Ultimate Edge Turnout Gear Spec and receive... MORE…



Crucial Components to Lessening Firefighter Fatigue

January 2017

For years firefighters have been opting for over-sized turnout gear to ensure full coverage and protection. Now that technology has advanced, you can perform your job more safely and effectively than ever before... MORE…



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