About Us

WFR Wholesale Fire & Rescue Ltd. (WFR) is a Canadian business serving Canada since 1986. The founder started this business with a simple mission:

“To supply the best possible equipment that would improve the safety of our firefighters while they fight to save lives and property.”

At the beginning, we found there was a lack of product knowledge and service in our industry. We believe you deserve to deal with someone who understands the industry and the challenges you face; who is willing to work with you to solve those challenges and who believes that this relationship doesn’t end at the sale.

We strive to be with you every step of the way and providing quality solutions for our customers. This has not changed over the years, as we bring hundreds of suppliers with thousands of tested and proven products together in one warehouse.

As we continue to bring you the latest in technology, we will endeavour to continue our history of supplying you, the customer, our best products and unquestionable service and support.


William (Bill) F. Allen, founder, 1986

Enjoy browsing or shopping through our catalogue.

Our Team