About Us
2026 marks our 40th anniversary, and we’re truly grateful to be celebrating this milestone with the customers and partners who have supported us over the years. The relationships we’ve built over the past four decades mean a great deal to us, and they continue to shape who we are as a company.
WFR Wholesale Fire & Rescue Ltd. is a proudly Canadian, independently owned supplier of firefighting and rescue equipment for municipal, wildland, and industrial teams across the country. Since 1986, we’ve focused on combining reliable products with knowledgeable, down‑to‑earth service—helping responders get the equipment they need with confidence.
As a stocking distributor supported by a trusted network of manufacturers and suppliers, we offer access to thousands of proven products, along with responsive quoting and accurate, dependable order fulfillment from a team that knows the work you do.
To make purchasing easier and budgeting clearer, we also provide a priced online catalog so customers can create quotes and place orders anytime. Paired with our in‑house support, this creates a straightforward, reliable experience from the moment you start a quote to the moment your equipment arrives.
Our Mission
Our mission is to provide dependable, field‑proven equipment that helps keep firefighters safe, supported every step of the way by our knowledgeable team.
Our Brands
We are proud to partner with these brands:
In the spirit of reconciliation, we acknowledge that we are headquartered on the traditional territories of the Tsuu t'ina Nation, Siksika Nation (Blackfoot), Stoney (Nakoda), and the Métis Nation (Region 3) of the Treaty 7 region in Southern Alberta, and also recognize that we operate and work across the regions of all the First Nation, Métis, and Inuit people in Canada.